GryNow | Case Studies

Rozdhan

Rozdhan came up with the an in app referral system where every new registered user was awarded INR 30 and a new user using his/her referral code then was given INR 5. The targeted audience was of Tier 2 and 3 cities.
Initially the campaign was started with the tech youtuber to explain the entire referral plan. Then to create the hype top creators from every region of India were picked and the app were promoted through them.
BongGuy from Bengal gave a reach of 1M+ with more than 40K installs in the app. Creators themselves were earning huge amount through the referral system and few of the creators started making the video on their own.
The results were impressive, in a span of 3 months we advertised through 300+. Creators and got 1Million+ installs.

Groww

Groww is a mutual fund investment app. Groww has ease the process of investing in mutual funds, charging 0% commission from the investors for the investment.
Initially campaign was designed to target the Tier 1 city audience of age 20-28 years, promoting the app through creators like Himesh Madaan, Seeken, The Urban Fight.
Soon we entered into vernacular creators in entertainment genre, which gave us really great ROI.Few of the most effective creators were Arun Surya Teja, Gauravzone, Warangal Diaries.

Work India

WORKINDIA is an online recruitment market place which connects Candiate and employer. It majorly serves the blue and grey collar people.
We collaborated with WORKINDIA 7 months back. When we started with WORKINDIA it's has nearly 10k user on playstore now it's has crossed 5 million. As the workindia serves to the 3 tier audience. Khandesi movies did amazingly well.
It's got downloads from the major cities like Delhi and Mumbai. Here they got more than 13000 downloads within 1 week.
Similarly funky joker got 8000 downloads in just 10,000rs which brings down the cost per downloads to 1.25rs.

Swadesi Merchandise

Swadesi Merchandise came up with a cooler changing t-shirts that used to change colour when UV Rays hit the t-shirts. We exclusively handled influencer marketing for them and used the term Magic Clothes to represent the brand.
Target were the tier-2,3 cities who really got engaged with idea. Campaign was promoted through creators like Khandesi Movies Hungama FIlms, Japes Prank etc.
Results were more than expected as most of the videos gave almost double returns than the amount invested within 7 days of launch, helping in increasing revenue and brand awareness both.